On September 23, the GSCA Board discussed Oran’s presentation and voted to accept the recommendations with the provision that no action be taken on them until such time as the Marketing Task Force presented its recommendations and those recommendations were enacted by the Board. Oran presented the Technical Task Force-recommended definitions of what dimensions and geometry constitute a “giant screen” to the Board at the GSCA 2009 Conference in Indianapolis on September 20 and to the general GSCA membership at the All Members meeting on September 21. The Board simultaneously appointed a Technical Task Force, chaired by Board member Andrew Oran (FotoKem), to recommend a definition of “giant screen” for the Association and a Marketing Task Force, chaired by Board member Mike Lutz (MacGillivray Freeman Films), to recommend ways those theaters could differentiate themselves in the marketplace. In June 2008, the GSCA Board of Directors adopted a set of initiatives designed to enable the development of marketing tools for its members who operate a “giant screen” that would help them to differentiate themselves from the growing number of smaller-sized screens utilizing 3D and other new specialty cinema technology. Place all seating within one screen width of the screen plane.
60 feet (18.3 meters) in diameter for domes, and.3,100 square feet (288 square meters) in total area for flat screens, or.
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